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This website chrislloydsales.co.uk states the following, "Founded in 1987, Chris Lloyd Sales and Marketing Services is a UK-based sales agency representing publishers of non-fiction books on leisure, crafts, cookery, sport, military history, aviation, transport and travel, plus books for educational and vocational use." We analyzed that the webpage stated " In collaboration with the distributor Orca Book Services we offer to small, medium sized and overseas book publishers a complete marketing and distribution service in Britain and the rest of the world." The header had Specialist book publisher as the highest ranking search term. It was followed by UK based, book publisher, and non-fiction which isn't as ranked as highly as Specialist book publisher. The next words they used was non fiction. leisure was also included but could not be seen by search parsers.